Long weekends and back-to-back public holidays might sound like a dream – unless you’re a solo entrepreneur or service provider trying to keep your income steady. Suddenly, clients disappear, bookings slow down, and your perfectly planned month takes a hit.
If you’re a personal trainer, stylist, or personal shopper, back-to-back public holidays may feel like a curveball, but it doesn’t have to be that way.
In fact, with the right systems in place, public holidays can be an opportunity – not a threat. It’s all about staying visible, booked, and on top of your game, even when everyone else is switching off.
Plan Ahead
It’s not always easy to plan ahead when managing everything solo – especially if you’re a “go with the flow” type. But even the simplest plan can save you from scrambling later. Here’s what you can do:
- Check your calendar and take note of upcoming holidays and long weekends
- Block off key workdays before and after those dates
- Plan special offers or schedule lighter workloads to match slower periods
A few strategic tweaks now can help you keep revenue flowing later. With BNK Connect’s built-in calendar and booking tools, you can manage all of this in one place – without juggling five different apps. From setting availability to sending automatic reminders, it’s the kind of backend support that lets you focus on your actual work.
Automate Like a Pro
Automation is not about removing the personal touch; it’s about ensuring you don’t have to be on standby 24/7. Having a system that lets clients book, pay, or even engage with your content while you’re offline is essential. Try automating the following:
- Welcome messages for new clients
- Set up content for auto-replies and booking links
- Appointment confirmations and follow-ups
- Reminders about promos, gift cards, or holiday specials
BNK Connect makes this process super easy. With in-app messaging, promo scheduling, and automated updates, your business keeps running – even when you’re taking a break.
Shift to Gift Mode
The holidays are a time for spending. It’s the perfect opportunity to turn your services into something giftable. Here are some ideas:
- Gift vouchers
- “Treat yourself” packages
- Themed bundles (like “reset your routine” kits or “new season, new style”)
BNK Connect lets you create and sell these right on your profile, complete with custom pricing and instant delivery. That way, people can support your business even when not booking actively.
Keep Clients Engaged: Show Up on Social
You don’t have to post daily, but staying visible helps you stay at the top of your followers’ minds. People might be travelling, but that doesn’t mean they’re not still checking their phones. Use this time to nurture your audience with lighter, more relaxed content. Try these:
- A quick “holiday survival” tip video or post
- A poll or quiz that’s fun and relevant to your service
- A sneak peek of what’s coming next week
Keep the relationship going – even if no one’s booking today, they’ll remember you tomorrow. BNK Connect offers content prompts, design support, and community features to make social posting way less stressful.
Lean on Your Community
Solo doesn’t have to mean alone. When public holidays slow things down, it’s a great time to collaborate. Here are a few ways to collaborate with others in your industry:
- Team up with a fellow provider for a bundle offer
- Shout out a favourite client or peer
- Host a live Q&A together
With BNK Connect’s community hub and messaging system, you can easily connect with like-minded entrepreneurs, set up partnerships, or even cross-promote each other’s services. More exposure. More value. Less effort.
Offer Holiday-Ready Solutions
Think about the problems your clients face during public holidays and solve them. Here are some ideas to consider:
- Trainers: Create a “no-gym, no-problem” workout they can do from anywhere
- Stylists: Offer a “pack-smart” virtual consult for holiday travel
- Shoppers: Curate a last-minute gift list or outfit suggestions
The more adaptable your offering, the more valuable you become. You’re not just a service provider; you’re a lifesaver during chaotic weeks.
Keep Your Services Bookable
Just because you’re away doesn’t mean clients can’t book ahead. Keeping your digital doors open 24/7 is one of the best ways to stay in business – even when you’re taking a well-earned break.
With BNK Connect, clients can book, pay, and message you directly through your profile. You stay in control of your time while your business keeps moving forward.
Your Business, Your Pace
Public holidays don’t have to be a business killer. With the right tools, a little prep, and a solid platform behind you, you can work smarter (not harder) all year round.
BNK Connect is built for exactly this. We help solo professionals and service-based businesses manage everything from scheduling and payments to client communication and marketing.
If you’re ready to stop stressing every time the calendar hits “long weekend,” it’s time to plug into something that works around your lifestyle. Take the guesswork out of running your business. Join BNK Connect and start thriving through every season.
