Social media has transformed how personal stylists and personal trainers engage with potential clients. With over 5.24 billion social media users worldwide, harnessing the power of the sites can supercharge your business growth. But with limited time and budget, where do you focus your efforts?
There is good news—you don’t have to do it alone. It’s easier to find and retain more clients through thoughtful use of social media and avenues such as BNK Connect’s marketplace. But where do you even begin? That’s where we come in.
But first, let’s explore the 10 best ways to use social media for your business, regardless of your budget or time constraints.
Choose the Right Social Platforms
Not all social media platforms are the same. Some platforms are suitable for visually based companies like styling and fitness, while others are best for high-end personal styling clientele or corporate well-being programs. The key is knowing where your ideal clients spend their time and focusing your efforts there:
- Instagram & TikTok: Best for showcasing fitness transformations, styling tips, and engaging short-form videos.
- Facebook: Ideal for building a community, hosting live sessions, posting short-form videos, and engaging in local groups.
- LinkedIn: Great for establishing your brand, networking and positioning yourself as an expert.
- YouTube: Perfect for in-depth tutorials, live Q&A sessions, styling guides, and fitness programs
Takeaway: You don’t need to be everywhere. Pick one or two platforms and focus on mastering them.
Create Engaging, Value-Packed Content
Posting random photos or videos won’t cut it—you must provide real value to your audience. Here are a few ideas to get started:
- Personal Trainers: Share quick workout routines, client success stories, and nutrition tips.
- Personal Stylists: Offer fashion hacks, before-and-after styling transformations, and shopping guides.
- User-Generated Content: Encourage happy clients to tag you in their posts for extra social proof.
Takeaway: Consistency is key! Stay active and focus on content that educates, entertains, and inspires.
Engage With Your Audience & Build Relationship
Social media isn’t a one-way street. If someone comments on your post, reply. If they tag you in a post, acknowledge it. Engagement boosts visibility and strengthens relationships with potential clients. Make sure you’re actively engaging with your audience by:
- Replying to comments and messages promptly.
- Asking questions in your captions to spark discussions.
- Running polls and quizzes to interact with your followers.
- Collaborating with local businesses, influencers, or fellow trainers/stylists for extra exposure.
Takeaway: The more you engage, the stronger your community becomes—and engaged followers are more likely to become loyal clients.
Be Consistent with Posting
Social media rewards consistency. Posting once a week won’t cut it if you’re serious about growth. Whether it’s daily stories, weekly posts, or monthly deep dives, stick to a schedule to keep your followers engaged.
- Instagram & TikTok: 4-5 times per week.
- Facebook & LinkedIn: 2-3 times per week.
- Instagram, YouTube, & Facebook Stories: Daily updates to stay on top of your audience’s feed.
Takeaway: Consistent posting builds trust. When people see you regularly, they remember you when they need your services.
Leverage Influencer & Community Engagement
You don’t need A-list celebrities to promote your business. Micro-influencers—people with smaller but highly engaged followings—can be just as powerful.
- Collaborate with fitness or fashion influencers who align with your brand.
- Join Facebook groups or LinkedIn communities where your target audience is active.
- Engage with your followers by responding to comments and messages on all platform
Takeaway: A trusted recommendation from an influencer can introduce you to an audience that’s already interested in your services.
Use Social Media to Learn About Your Audience
Social media is a goldmine for insights. Read testimonials and reviews to learn valuable information about your client’s wants and needs. Understanding what content resonates with your audience can help refine your marketing strategy.
- Pay attention to which posts get the most interaction.
- Adjust your content based on what performs best.
- Use platform insights to track engagement.
Takeaway: The more you know about your audience, the better you can serve them—and the faster your business will grow.
Offer Value Through Free Content
Everyone loves a good deal, and social media is a great place to offer special promotions that create buzz. Giveaways and exclusive deals encourage engagement and attract new clients
- Host a giveaway (e.g., “Tag a friend for a chance to win a free styling session”)
- Offer limited-time discounts for followers
- Create referral rewards for clients who bring in new business
Takeaway: People are more likely to follow and eventually hire you when you provide value and show up consistently.
Use Paid Ads Strategically
If you’re willing to invest a little, social media ads can quickly introduce your brand to the right people. While organic reach is great, social media platforms prioritise paid content. Running ads doesn’t have to be expensive; it just has to be strategic.
- Start Small: Even a few dollars a day can help boost visibility.
- Target Locally: If offering in-person services, focus on reaching potential clients in your area.
- Use Retargeting: Show ads to people who have already interacted with your content to increase conversions.
Takeaway: When used wisely, a small budget can go a long way toward getting your business in front of the right people.
Host Live Sessions & Webinar
Live videos are ideal for creating instant engagement and building credibility. With live sessions and webinars, you can put a face to your business and interact with your target audience. Ideas include:
- Personal Trainers: Host a live Q&A, demonstrate a workout, or debunk fitness myths.
- Personal Shoppers & Stylists: Offer virtual styling sessions or seasonal fashion trend breakdowns
Takeaway: Live sessions create instant engagement and credibility.
Track Performance & Adjust Your Strategy
What works today might not work next month. Regularly reviewing your analytics helps you fine-tune your approach.
- Monitor engagement, reach, and conversion rates.
- Test different content styles and posting times.
- Adjust based on what gets the best response
Takeaway: Staying flexible and data-driven ensures long-term success
Automate & Simplify with BNK Connect
Managing social media while running a business can be overwhelming—but it doesn’t have to be. BNK Connect’s suite of tools is designed to save you time and help you connect with the right clients faster
With BNK Connect, you can:
- Get instant access to potential clients through our marketplace.
- Automate your social media marketing and promotions.
- Use in-app messaging to engage with customers directly.
- Manage bookings and appointments effortlessly.
Takeaway: Let BNK Connect handle the heavy lifting so you can focus on what you do best—helping your clients look and feel their best
Start Leveraging Social Media For Growth
Social media is not just for fun—it’s a business game-changer and a powerful tool. As a personal trainer or stylist, you possess a golden ticket to attract new clients, build trust, and showcase your expertise, but success doesn’t happen overnight. By choosing the right platform, posting valuable content, engaging with your audience, and leveraging smart advertising, you can set yourself up for long-term success
And when you’re ready to take your business to the next level, BNK Connect has the tools to make it easier than ever. With BNK Connect, you’ve got robust marketing powers without the hassle. Ready to streamline your business and grow your reach? Get started today and watch your client base grow! Let’s begin today!
